Aaron's actual Monday morning, 7 AM. Five minutes to read. Sets the week.
Closing Friday on Maple Pkwy. Lender's slow on Eagle Pointe. And it's time to fire Lake Mortgage from the rotation.
24 sphere touches scheduled. Highlights:
Lake Mortgage has been slow on three of your last four deals (avg 9 days behind on appraisal orders). On Eagle Pointe it's actively putting a contingency at risk. Strong recommendation: route the next purchase to Janet @ TruStone Capital (avg 3 days on appraisal orders, 12 of your last 12 deals closed on time). Want me to make the intro for Sarah Mitchell's next file?
Aaron used to spend 90 minutes Monday mornings opening the CRM, scrolling Slack, scanning email, checking the calendar, figuring out where things stood. The Brief replaces that 90 minutes with 5 minutes of reading. He starts the week with a clear top-3, knows which deals need attention, and has an opinion on Lake Mortgage in his pocket. The rest of his Monday is showings and intentional work — not catching up.
This is the part agents read first. Pattern recognition across your business that you don't have the time to do yourself — "lender X is slow," "Zillow leads are converting 40% worse than last quarter," "your Eagle Lake listings are taking longer than your Diamond Lake listings" — the kind of insight that changes how you spend your week. Plain English. Strong opinion. Backed by your actual data.
5 minutes of reading. 90 minutes back. The "if I only read one thing" view of your business, every Monday at 7 AM.
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